In today’s competitive job market, it is more important than ever for employers to take measures to attract the best and brightest graduates. Graduates are a great source of talent for companies – they are energetic, enthusiastic, and eager to learn. Here we will discuss some tips on how employers can attract graduates and make themselves the best option for these talented young professionals.
Why Hire Graduates?
There are many benefits to hiring graduates. Not only are they technologically savvy and adaptable, but they also bring the kind of enthusiasm and fresh perspective that your organisation needs. There are also more unemployed young people than ever before, many of which are newly out of education and looking to channel their skills into work.
Hiring graduates is a great way to ensure the future potential of your business. More and more companies are investing in ‘earn and learn’ positions for employees who still have scope to train in their careers. Hiring somebody at the start of their career allows for progression, transformation, and development that you may not get with a more experienced candidate.
How Can My Business Attract Graduates?
Competitive Salary and Benefits Packages
One of the most important things for graduates is finding a job that offers a competitive salary and benefits package. In today’s economy, many graduates are struggling to find jobs that offer decent pay and benefits, so this is an area where employers can really set themselves apart.
Offer Flexibility
When the global Covid-19 pandemic hit the UK in March 2020, we witnessed a substantial national shift towards remote working. This shift opened our eyes to the possibilities of a different working life and set a precedent for greater flexibility. If you want to make your roles more appealing to graduates, consider offering flexi-time and remote work. Many young people turn to jobs that allow for movement and time to complete other training and projects.
Utilise Social Media
Social media is a powerful tool that can be used to reach out to potential employees. Employers should utilise social media platforms such as LinkedIn and Twitter to post job openings and attract graduates. Platforms such as Instagram can also be used to express your company values, work-life balance, and overall atmosphere. Like any employee, graduates find a fun and welcoming office environment appealing and the opportunity to progress.
Advertise Roles Using Specialist Websites
Websites such as Developing a Student focus specifically on advertising roles to graduates. Employers should make use of these platforms to ensure that as many people see their vacancies as possible. You can create a company profile or advertise an available role.
Go to Universities
If you’re looking for graduates to work for your company, try going directly to them. Show them what you have to offer by introducing yourself directly. Many universities provide stalls at careers fairs and opportunities for sponsoring societies and events. Many students do not have a long-term plan, so going to careers fairs can help provide insight into industries they may not have been aware of. It’s also a good opportunity for graduates to compare companies, so make sure you follow these tips to stand out!
Show Them Your Ethos
Many students and graduates are prioritising working for companies that are committed to adding social value. If you want to attract graduates, you should consider publishing your commitment to Corporate Social Responsibility (CSR) or showing how your business values equality, diversity and inclusion. This will allow graduates to understand your company’s culture and recognise the value of your work. It also shows graduates that you’re an inclusive employer and, therefore you won’t miss out on any talent.
Training and Development
One of the best ways to attract graduates is to showcase your training and development opportunities. Many graduates are looking for a company that will invest in their future and help them to grow and develop professionally. By highlighting your training and development programs, you will be able to show graduates that you are committed to their success.
To summarise, there are several things that companies can do to make themselves more attractive to grads. By offering competitive salaries and benefits and training and development opportunities, employers can set themselves apart from the competition and attract the best and brightest talent. For more information on hiring graduates, visit our guide for employers and attract graduates by advertising your roles on our dedicated jobs board.
