GRADUATE CONTENT & DIGITAL MARKETING EXECUTIVE Job Vacancy

GRADUATE CONTENT & DIGITAL MARKETING EXECUTIVE

Full-time | Office-basedLocation: North of England

Are you a creative, digitally obsessed graduate who lives and breathes TikTok, Instagram, YouTube, Pinterest and Facebook?

Do you understand why one video gets 50,000 views while another gets 500?

Can you turn an idea into a Reel, TikTok, YouTube Short, Pinterest Pin, blog article and social post?

Are you comfortable using AI, Canva and digital marketing tools to produce content quickly?

If so, we want to hear from you.

We are developing Clever Bride Sorted, a new UK wedding-planning media and content brand designed to become the go-to online destination for brides who want to plan their wedding more simply, intelligently and affordably.

We are looking for an ambitious graduate to take responsibility for building this audience from the ground up.

This is not a traditional graduate marketing role.

You will not spend your days writing reports or making spreadsheets for somebody else.

You will be creating content, appearing on social media, managing our digital channels, analysing performance, improving what we do and helping build a completely new brand.

ABOUT CLEVER BRIDE SORTED

Clever Bride Sorted is built around one simple idea:

Making wedding planning simpler, smarter and less stressful.

We want to become the trusted online resource that brides turn to when they think:

“I don’t know what I need to do next.”

Our content will cover:

· Wedding planning

· Wedding budgets

· Wedding venues

· Wedding suppliers

· Wedding dresses

· Bridal fashion

· Beauty

· Wedding trends

· Planning checklists

· Money-saving ideas

· Wedding mistakes

· Honeymoons

· Real weddings

· Practical advice and inspiration

The long-term objective is to build a substantial organic audience, website traffic and email database and ultimately create a valuable commercial digital platform.

THE ROLE

As our Graduate Content & Digital Marketing Executive, you will be responsible for the day-to-day creation, management and growth of Clever Bride Sorted across:

Instagram
Facebook
TikTok
YouTube
Pinterest
Website / SEO
Email marketing

You will also use AI and digital marketing technology to make the operation as efficient as possible.

You will work closely with management to develop the overall strategy, but you will have significant responsibility for actually making it happen.

YOUR MAIN RESPONSIBILITIES1. SOCIAL MEDIA CONTENT CREATION

You will create and publish regular content across all our major social platforms.

This will include:

· Instagram Reels

· Instagram carousels

· Instagram Stories

· Facebook posts and Reels

· TikTok videos

· YouTube Shorts

· YouTube long-form videos

· Pinterest Pins

· Community posts

· Polls and engagement content

You will be expected to understand that each platform is different.

We do not want somebody simply posting the same piece of content everywhere.

You will learn how to adapt the same core idea for different audiences and platforms.

2. SHORT-FORM VIDEO

Short-form video will be one of the most important parts of this role.

You will:

· Research content ideas

· Write hooks

· Write scripts

· Film short videos

· Edit videos

· Add captions/subtitles

· Create different openings and hooks

· Repurpose successful videos

· Test different formats

· Monitor watch time and retention

· Identify why some videos outperform others

You should understand the importance of the first three seconds of a video.

For example, we don’t want:

“Hi guys, welcome back to Clever Bride Sorted…”

We want:

“Just got engaged? DON’T book anything until you’ve done these 10 things.”

3. CONTENT REPURPOSING

One of the key skills you will develop is turning one good idea into multiple pieces of content.

For example:

One wedding-planning subject could become:

· Instagram Reel

· TikTok

· Facebook Reel

· YouTube Short

· YouTube video

· Instagram carousel

· Pinterest Pins

· Website article

· Email

· Story poll

This allows us to produce a large amount of content efficiently without constantly reinventing the wheel.

4. CANVA

You will use Canva to create:

· Instagram carousels

· Pinterest graphics

· Social media graphics

· Checklists

· Lead magnets

· YouTube thumbnails

· Story graphics

· Promotional material

You will work from a small number of professionally designed master templates and adapt them to different subjects.

We are looking for somebody with a good visual eye, not necessarily a qualified graphic designer.

5. AI & CHATGPT

AI will be a major part of the role.

You will use ChatGPT to help with:

· Content ideas

· Research

· Scripts

· Hooks

· Captions

· Blog articles

· SEO content

· Pinterest descriptions

· YouTube scripts

· Content repurposing

· Competitor analysis

· Content planning

· Performance analysis

However, we do not want somebody who simply asks AI to produce everything and copies the answer.

You will need to understand how to give AI good instructions, fact-check its output and improve the content yourself.

The successful candidate will become extremely proficient at using AI as a marketing tool.

6. SEO & WEBSITE CONTENT

You will also help build organic Google traffic.

Working with our SEO strategy, you will:

· Research keywords

· Identify questions brides are searching for

· Research competitors

· Create SEO content briefs

· Produce website articles

· Optimise page titles

· Write meta descriptions

· Structure articles using headings

· Create internal links

· Monitor Google Search Console

· Monitor keyword rankings

· Identify opportunities for new content

You do not need to be an SEO expert when you join us.

You do need to be interested in learning it.

7. PINTEREST

Pinterest will be treated as a search and website traffic platform, not simply another social network.

You will:

· Create Pinterest graphics

· Research keywords

· Write searchable titles

· Write descriptions

· Link Pins to relevant website content

· Test different creative approaches

· Monitor clicks and engagement

· Repurpose successful website content into multiple Pins

8. YOUTUBE

You will help develop the Clever Bride Sorted YouTube channel.

This will include:

· YouTube Shorts

· Longer educational videos

· Video titles

· Descriptions

· Thumbnails

· Scripts

· Repurposing existing content

· Monitoring views and watch time

· Identifying subjects worth developing into longer videos

9. METRICOOL & SOCIAL MEDIA MANAGEMENT

You will use Metricool as our central social-media management and analytics platform.

You will:

· Schedule content

· Manage the publishing calendar

· Monitor performance

· Review analytics

· Track engagement

· Compare platforms

· Identify winning content

· Produce weekly reports

· Recommend what we should create more of

· Recommend what we should stop doing

The objective is not simply:

“Did we post today?”

It is:

“What did we learn today that will make tomorrow’s content better?”

10. SEMRUSH & SEO RESEARCH

You will use Semrush to help identify:

· What brides are searching for

· Search volumes

· Keyword opportunities

· Competitor rankings

· Content gaps

· Search trends

· Website SEO problems

· Opportunities to increase organic traffic

Again, you don’t need to arrive as an expert.

We expect you to learn.

11. EMAIL MARKETING & LEAD GENERATION

We want to build an owned audience rather than depend entirely on social-media algorithms.

You will help create:

· Wedding planning checklists

· Budget planners

· Bridal shopping guides

· Supplier checklists

· Downloadable guides

· Email sign-up campaigns

· Welcome emails

· Regular email content

The objective is to turn:

Social-media visitor → Website visitor → Email subscriber → Loyal audience member → Customer

12. COMMUNITY MANAGEMENT

You will monitor and respond to:

· Comments

· Questions

· Direct messages

· Facebook discussions

· Instagram interactions

· TikTok comments

· YouTube comments

You will identify recurring questions and use them to generate new content.

For example:

If 20 brides ask:

“When should I start looking for my wedding dress?”

that isn’t simply 20 questions to answer.

It is a content opportunity.

13. CONTENT & COMPETITOR RESEARCH

Every week you will research:

· Wedding trends

· Competitor content

· Viral formats

· Popular wedding questions

· Search trends

· Social-media trends

· New content opportunities

· Successful creators

· Bridal brands

· Wedding suppliers

· Emerging topics

We want to know:

What are brides talking about right now?

14. ANALYTICS & PERFORMANCE

You will be expected to become comfortable with numbers.

You will monitor:

· Views

· Reach

· Watch time

· Engagement

· Shares

· Saves

· Comments

· Profile visits

· Website clicks

· Email sign-ups

· SEO traffic

· Keyword rankings

· Enquiries

· Ultimately, sales

We are particularly interested in content that generates:

attention → engagement → website traffic → leads → customers

THE TOOLS YOU WILL USE

You will become proficient in:

ChatGPT — AI, content and research

Canva — graphic design and content production

Metricool — social scheduling and analytics

Semrush — SEO and competitor research

Google Search Console — organic search performance

Shopify — website and ecommerce platform

You may also use other AI and content-production tools as the business develops.

WHAT WE ARE LOOKING FOREssential

We are looking for someone who is:

· A recent graduate or early-career marketer

· Highly confident using social media

· Naturally creative

· A strong communicator

· Comfortable writing

· Comfortable appearing on camera or willing to learn

· Highly organised

· Commercially aware

· Curious

· Proactive

· Analytical

· Comfortable learning new software

· Interested in AI

· Able to work independently

· Able to meet deadlines

DESIRABLE

It would be a significant advantage if you have experience with:

· TikTok

· Instagram Reels

· YouTube

· Pinterest

· Canva

· ChatGPT

· Shopify

· SEO

· Google Search Console

· Semrush

· Metricool

· Google Analytics

· Email marketing

· Video editing

· Content creation

Formal qualifications are less important to us than demonstrable ability and attitude.

THE IDEAL CANDIDATE

You might be the right person if:

You see an advert on TikTok and immediately think:

“I know why that worked.”

You see a boring headline and automatically think:

“There’s a better hook here.”

You enjoy making videos.

You enjoy writing.

You enjoy looking at analytics.

You are curious about why people click, watch, save and share things.

You are interested in AI and want to become exceptionally good at using it.

You don’t need somebody telling you every morning what to do.

You see something that could be improved — and improve it.

THIS ROLE IS NOT FOR YOU IF…

You:

· Don’t enjoy social media

· Prefer purely administrative marketing

· Don’t want to appear on camera

· Need to be given every task

· Don’t enjoy experimenting

· Are uncomfortable with analytics

· Don’t want to learn AI

· Think marketing means simply posting pictures

· Don’t care whether a post gets 100 views or 100,000

· Don’t enjoy working at pace

YOUR FIRST 90 DAYSFIRST 30 DAYS

Learn the brand, audience and strategy.

Become proficient with:

· ChatGPT

· Canva

· Metricool

· Semrush

· Google Search Console

· Shopify

Begin producing and scheduling content.

DAYS 31–60

Take greater ownership of the content calendar.

Start analysing:

· Best hooks

· Best subjects

· Best formats

· Best platforms

· Website traffic

· Search opportunities

Begin developing your own content ideas.

DAYS 61–90

You should be operating the content engine with considerable independence.

You will be expected to:

· Plan content

· Produce content

· Schedule content

· Analyse performance

· Recommend improvements

· Identify new opportunities

· Build the audience

· Grow website traffic

· Increase email sign-ups

The objective is for you to become the person who knows:

“What should Clever Bride Sorted publish next — and why?”

SALARY£25,200 per annum

Paid calendar monthly:

£2,100 per month

This is a genuine opportunity to take ownership of a new digital brand and build a portfolio of real-world marketing results.

WHY JOIN US?

This is an opportunity to join at the beginning of something rather than inherit somebody else’s marketing machine.

You will have the opportunity to:

· Build a new brand

· Develop a large social-media audience

· Learn AI-assisted marketing

· Develop SEO skills

· Become proficient in multiple platforms

· Build a professional content portfolio

· Learn ecommerce marketing

· Work with real commercial data

· See directly how your marketing affects the business

· Develop into a highly capable digital marketer

If the brand grows, your responsibilities and opportunities will grow with it.

HOW TO APPLY

We don’t want a generic CV sent with:

“Please find my CV attached.”

We want to see evidence that you understand social media.

Please send:

1. Your CV2. A short explanation of why you believe you would be good at this role3. Links to any social-media accounts, videos, blogs, websites or other content you have created

This can include personal projects, university projects or accounts you have managed.

You do not need professional marketing experience to demonstrate creativity.

4. Your answer to this question:

“If we gave you just £500 of advertising budget and asked you to get Clever Bride Sorted in front of as many UK brides as possible in your first 90 days, what would you do?”

We are much more interested in your thinking than in a beautifully formatted CV.

THE BOTTOM LINE

If you’re a smart, creative graduate who wants to become an outstanding digital marketer rather than simply get a graduate job and are prepared to work hard to help us achieve our goals we’d like to hear from you.

Clever Bride SortedMaking wedding planning simpler, smarter and less stressful.

Pay: £25,420.00 per year

Benefits:

• Casual dress
• Free parking
• On-site parking

Work Location: In person