Role:

Honda Motor Europe is offering the opportunity to join as the European Marketing and Digital Undergraduate, responsible for supporting the Automobile Marketing department.

This role is part of the Automobile Communications team which has several functional areas including: Advertising development and production, Product Launch and Dealer support materials, Model mid lifecycle & run out campaigns, Media management and Digital content creation and roll-out.

The role will support the department with communication, utilisation and analysis of Pan-European campaigns. The role holder will also help to provide an analytical review of the website and digital activities. Additionally, it will involve taking a broad look at automobile activity and gathering of competitor research.

Main Responsibilities:

  • Support the Marketing team with establishing a process and tool to track new model launch activities
  • Support maintenance of ‘best practice’ guidelines to encourage consistency across European markets
  • Report advertising campaign utilisation by Market for both ATL (above the line) and BTL (below the line) campaigns
  • Assist with advertising campaign management, uploading and maintenance of the Honda Brand Centre
  • Create regular reports to evaluate the performance of Honda European websites by using Google Analytics data
  • Collate comparison research of the competitor’s landscape, in particular, their website and digital presence
  • Qualifications, skills and experience: Required/Desirable

    Required

  • Must be an undergraduate, studying a Marketing/Business/Administration based degree, looking for a placement in their third year of study
  • Excellent written and verbal communication
  • Strong numeracy and comfortable working with data and systems
  • Attention to detail and have an analytical mindset
  • Ability to prioritise and plan effectively
  • Ability to deal with confidential information
  • Deadline oriented and ability to work under pressure
  • Must be digitally competent with regards to the use of internet and social media
  • PC literate, especially Excel, PowerPoint and Word
  • Desirable

  • Google Analytics experience would be preferable
  • Previous Marketing experience
  • Interest in cars and automobile industry
  • Honda is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors.

    Central to this is Honda’s commitment to be a fair, discrimination free company that accepts the uniqueness and differences of people around the world and adheres to the principle that all people are created equal and we embrace inclusion with our various policies.

    This commitment comes directly from the Honda Philosophy and belief that we all work together for a common purpose. Honda recruits, hires, trains and promotes into all levels the most qualified/experienced individuals without regard to race, colour, origin, religion, gender, sexual orientation, age, disability or any other protected characteristic.

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