Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

We are looking for a CRM Associate for our leading European online betting brand – bwin. Best known for being the sponsor of Real Madrid FC from 2007-2013. 
 
As a CRM Associate with us, you’ll champion bwin, engaging players through exciting promotions and campaigns. 
Working in complete collaboration with our global team, you’ll need to establish a firm understanding of various CRM tools, mechanics and strategy to effectively impact top-line KPIS 
 
Your arena: 
 

  • Create the monthly casino CRM plan, highlighting the most relevant events for your territory with an aim to optimise player engagement.
  • Help and take a lead in the executional set up of the communications, teasers and landing pages for your promotions.
  • Work closely with the local and regional CRM teams to deliver a high-volume calendar of communications to multiple customer segments through multiple channels – ensure everything is delivered on time.
  • Monitor customer experience and journeys across all channels and identify opportunities for improvement.
  • Request and relay campaign analysis for each promotion, enabling the business to understand the effectiveness of each activity.
  • Contribute towards improving our various promotional tools, reporting tools, CRM & bonusing systems, segmentation systems, email templates, etc.
 

Your entrance ticket:
  • Fluent Dutch/Flemish speaking with English at a business proficient level.
  • Ideally degree educated with a minimum of a Bachelor in Marketing.
  • Strong inter-departmental communication skills.
  • Passion and/or interest in (online) Casino.

 
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We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That’s why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

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