Digital Channel Manager – External Relations – 97773 – Grade 7 -(2100019E)
Location: University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £30,942 to £40,322, with potential progression once in post to £42,792
Closing date – 29th July 2021
The University of Birmingham has been challenging and developing great minds for more than a century. Characterised by a tradition of innovation, research at the University has broken new ground, pushed forward the boundaries of knowledge and made an impact on people’s lives. We continue this tradition today and have ambitions for a future that will embed our work and recognition of the Birmingham name on the international stage.
We develop innovative solutions to address big issues, combining original thinking with clear focus and rigour, intellectual curiosity with practical application. We enjoy being the first to do things; navigation complexity, opening access and unlocking value so that others can follow and benefit.
We are well-resourced and well-grounded, persuasive and persistent, ambitious and independent minded. We encourage and empower people to turn their ingenuity into reality and make important things happen.
External Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences in order to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study on undergraduate and postgraduate courses to make informed choices.
We recognise the ever increasing role that digital media plays in how we communicate and engage with our audiences and believe that the strategic oversight of these channels will be integral to our future success. This role sits within our Digital Channel Management Team which is responsible for leading the use of digital channels including email, web, mobile applications, digital advertising, and social media. This team is responsible for defining, monitoring and assessing the institutional strategies and influencing the roadmaps of enabling tools and technology.
Summary of Role
This is an exciting opportunity for an experienced digital professional to join the digital channel management team – responsible for defining, delivering and monitoring the strategic utilisation of key digital platforms including email, web, mobile applications, digital advertising, and social media.
With a proven track record in the use of digital technologies you will be using your expertise in digital media to develop institutional strategies, contributing to roadmaps, and forming recommendations for best practice. You will contribute to monitoring the effectiveness of specific channels and provide insight and advice on performance indicators and targets.
Having a passion for digital media technologies, you will play a key role in supporting the development of an integrated platform strategy that will enable enjoyable and relevant engagement throughout the student lifecycle.
You will draw upon your understanding of digital product development processes to influence the functionality and roadmaps of enabling tools and technology in order to meet operational requirements and drive innovation. This may include the development of our website and mobile applications, content management systems (CMS) and customer relationship management (CRM) tools.
As a team player, you will live the External Relations values of collaboration, innovation, integrity, professionalism, respectfulness and supportiveness. You will build strong relationships with colleagues across the institution and offer advice on digital platforms using your experience to identify opportunities and drive take up. You will also work with a range of external suppliers; evaluating potential products and services, and working with them to deliver upon contractual agreements.
With your finger on the pulse you will proactively identify new technologies and emerging best practice in the sector and beyond, taking every opportunity to share insight across the university and help maintain our reputation as a market leader.
Valuing excellence, sustaining investment
We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working.
:14.07.2021, 7:00:00 PMGrade (for job description):Grade 7
Salary (Pay Basis)
Advert Close Date
:29.07.2021, 6:59:00 PM
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