First Bus today, Commercial Lead tomorrow

First Bus in the UK is going through an exciting period of transformation and the Commercial team is at the heart of this. Based in Leeds, the Bus Commercial graduate will sit in a team responsible for revenue modelling, network optimisation, fares strategy, product development, customer experience design, marketing, digital and retail strategy.

Who will I be working for?

The demands placed on transport systems both within and between cities are becoming increasingly complex, and customer expectations for safety and punctuality, value for money, comfort and connectivity are higher than ever.

First has invested in systems and technology that means it understands more than ever about its customers and its business. As a result we offer all types of bus to our customers. Our experienced commercial management team combines a wide range of disciplines including:

  • Business strategy;
  • Marketing;
  • Retailing;
  • Financial and management controls;
  • Supply-chain management.
  • Joining First Bus as a Commercial Management Graduate you will be provided with the opportunity to operate as part of the commercial team in roles aligned to areas such as customer services, marketing, retail, or business management. Progression can be rapid for those who show initiative and who develop opportunities.

    What does the programme involve?

    Across 6 workstreams, a Commercial Graduate will focus on areas to:

  • Optimise where and when we run buses
  • Work with partners to identify new commercial opportunities to improve our offer for customers
  • Design and simplify our range of tickets, understanding how price and channel impacts demand
  • Develop marketing & PR plans that will drive more customers onto our buses
  • Improve our App and Website products
  • Understand what delivers profitability in a bus business
  • In addition to the above, as you gain more experience you may find yourself involved in:

  • Identifying issues and forming hypotheses and solutions;
  • Presenting your findings and recommendations;
  • Developing ideas and negotiating with partners;
  • Managing projects and programmes; and
  • Writing evidenced based delivery plans as part of the project submissions.
  • Who are you looking for and what qualifications do I need?

    As a successful graduate within our Commercial Team you will need:

  • To be ambitious with your sights set on a management role
  • Some solid strategic awareness and the ability to see the bigger picture with strong commercial awareness
  • The ability to build positive relationships and collaborate with your colleagues at every level
  • To have a real customer focus, being able to put the customer at the heart of everything you do to ensure the best customer experience
  • A focus on safety and the importance of ensuring safety for yourself, the customer and your colleagues
  • We aren’t strict with our entry criteria, there’s only a few things we feel are essential:

  • You’ll need to have achieved or be expecting to achieve at least a 2:2 in any degree – though business related degrees are preferable
  • You don’t need any previous experience in the transport industry, just the passion, enthusiasm and curiosity to understand how the business operates and the ability to align yourself with our business goals and values
  • What will I receive in return?

    In addition to a competitive salary, pension, travel benefits, a company laptop and phone, we offer buy as you earn and save as you earn share schemes, and access to our discount and cash back programmes with high street and online retailers.

    We’ll also offer you development opportunities which include:

  • Mentoring
  • Development programmes and courses for continued professional development (CPD) and to develop specific skills, knowledge and abilities
  • Networking
  • And if applicable, opportunities to apply for professional training in fields of interest that are relevant for your role
  • As an equal opportunity employer which celebrates diversity in our company, we want to create a diverse and inclusive culture where all of our colleagues can thrive. And so, we welcome applications from all candidates.

    How will I be selected?

    Successful applicants will undergo a 5-stage selection process. Apply and we will invite you to complete some online tests. If you get through these, you’ll be asked to undertake a video interview. This may then result in you being invited to an assessment centre, which if passed will lead to an offer for a place on the next graduate programme starting in September 2022.

    Applications must be received by the 16th January, and where applicable pre-assessment stages completed before the 31st January, 2022. 

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